Evolution of the Logo
After I had already written a song or two, I wanted to name a website with a play on words that would represent my ultimate goal….
I figured using a
play on words
was a popular thing to do—it was everywhere. Rappers used it to select their performance names, companies used it to name their products. It was just a fun, clever, catchy way to present something. People “got it” when they saw the word play and liked it.
was already taken…
so I changed my name very quickly to
2 Actual eyes®
and I am very glad I did!
Having successfully claimed the domain name, I needed to create a logo that was eye-catching and memorable…
Turns out some people thought my last logo went beyond edgy into
grim and foreboding.
That is not the impression I was after!
And, I discovered people did not “get” the “play on words!”
I needed a different logo… for several reasons.
Many serendipitous events—happy coincidences—have occurred as I did all that needed to be done to try to achieve my ultimate goal.
The people I have met have been incredible!
It was serendipity that led me to Todd, my music producer, beat maker, and go-to-guy for lots of technical things.
She designed a number of logos for me to consider. Elements were combined from several options and changes were made to come up with a logo that is easy to read, keeps the integrity of my trademark, and, hopefully, helps people “get” the word play between
“2 Actual eyes®” and “to actualize.”
Remember the ultimate goal:
Everything connected to this site is meant to sincerely express my high regard for you, your future, and your impact on the future of the world.